Precision Growth

The word precision comes from a fishing boat in Alaska, where a seasoned customer taught the art of precision fishing for halibut: research the grounds, choose the bait and the depth with care, commit, and wait. One halibut outweighed many of the other fish caught that day.

Precision Growth applies that discipline to commercial strategy. It means committing to the most desirable objectives and executing against them with care, rather than chasing many smaller targets at once. Each chapter takes one lever and shows how data sharpens it: sales analytics, precision selling, customer differentiation, precision pricing, segmentation, product line simplification and growth-focused innovation.

The final chapter looks at how AI enhances precision growth, from faster analysis to sharper targeting, while keeping judgment where it belongs.