Pedro Ferro.
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Ideas

Notes on 80/20 thinking, true profitability, growth and the principles that make leadership simpler.

Two hours to the truth

AI has collapsed weeks of profitability analysis into an afternoon. The only remaining excuse for not knowing where you make money is the decision not to look.

Every business needs a strategy for its tail

The long tail is not a choice some companies make. It is a reality every company lives with. You can manage it, or let it quietly consume what the core earns.

The price tag on complexity

Simplifying the product line shrinks the bill. Precision pricing makes sure the bill gets paid. Why pricing should be surgical, not a portfolio-wide crusade.

Revenue fell, profit rose

Why Warren Buffett praised an 80/20 company for growing income while shrinking sales, and how focus builds an economic moat that scale alone cannot.

Where is the leverage?

The 80/20 executive asks a different first question. On the leadership disposition that makes the tools work, and why commitment has to come before any spreadsheet.

Life is lopsided, and so is business

Why every successful 80/20 effort needs the thinking, the data and the toolbox at the same time, and why there is still no formula.

Values are the compass, principles are the map

Management style gets the attention. Principles do the work. On the difference between what we prize and how the terrain actually behaves.

Go for halibut

What a seasoned angler in Alaska taught me about commercial strategy, and why I put the word precision in front of almost everything.

Money in the pocket

Why contribution margin is the cleanest measure of economic performance we have, and how masters of complexity use it to grow the long tail without drowning in it.